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Sales and Marketing - A Textbook for the Hospitality Industry

by Sudhir Andrews
Publisher: McGraw Hill Education India,2013
ISBN: 9781259081835
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The book empowers the hospitality education sector on the subject of sales and marketing of hospitality products and services. It is based on the broad curriculum as prescribed by the National Council for Hotel Management and Catering Technology. It discusses in detail the various concepts, strategies and facts related to sales and marketing of hospitality products and services.
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